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Frequently Asked Questions
What does a typical project with Makrea look like?
A project with Makrea is structured in several phases to ensure a comprehensive, results-driven approach:
Audit and Vision: We begin with active listening to understand your needs, local realities, and to define a clear, locally-respectful strategy.
Co-creation and Strategy: We work with you to co-create solutions based on rigorous research and data, covering strategy, design, digital innovation, capacity building, and policy support.
Implementation: Our multidisciplinary team (strategists, communicators, researchers, digital specialists) deploys the solutions on the ground.
Impact Measurement: We integrate monitoring and evaluation to ensure the action produces a measurable and sustainable social impact.
What is your pricing model for SMEs?
As a trusted partner and not just a service provider, we adapt our model to be fair and transparent. While prices vary depending on the complexity and duration of the mission, we generally offer:
Fixed-Price Packages: For projects with clearly defined goals and scope (e.g., Website Redesign, Campaign Design).
Daily Rate (TJM): For consulting and ongoing support missions where flexibility and expertise are needed over time.
Engagement Contracts: For long-term partnerships aimed at achieving sustainable change and support in development and transformation.
Do you only carry out missions in Douala?
No. Although Makrea was founded in Douala in 2015 and our headquarters are based there, we are a full-fledged impact agency.
We operate across multiple African countries. Our mission is to provide local expertise backed by a global perspective to address challenges like inequality, climate change, and social exclusion across the region.
How do you measure the impact of your strategies?
Our work is built on evidence and integrity. We are committed to delivering work based on rigorous research, data, and best practices.
We measure the impact of our strategies by:
Defining measurable objectives and specific Key Performance Indicators (KPIs) at the beginning of each mission.
Integrating evaluation into our strategies to ensure that the results achieved support inclusion, justice, and sustainability.
Reporting on our successes and challenges in Impact Reports to maintain transparency.
What is the average timeline to start a consulting mission?
The timeline always depends on the scale and urgency of the mission. However, we strive to stay at the cutting edge of innovation and adaptability to respond quickly to our partners’ needs.
From Idea to Quote: We process quote requests promptly.
Start-Up: Once the quote is approved, the average time to begin the Audit and Strategy phase is usually 1 to 2 weeks, allowing time to mobilize the appropriate multidisciplinary team.
